DO YOU KNOW THE PROBLEM?

Do you know the problem? 

No, really. Do you know what problem you “own”?

What is it, precisely, emotionally, deep down-edly that you help your audience with?

What emotional issue are you helping them solve?

If you can’t easily answer this question, then let me offer a little guidance…

• If you’re Brené Brown, you exist to help people live a courageous life (you’re helping people take away built-up barriers so they can fully be themselves). 

• If you’re Barack Obama, you exist to give people hope (you’re helping people solve feeling desperately lost).

• If you’re Oprah, you exist to inspire people (you’re helping people solve the issue of their own self-imposed limitations). 

See how this framework can become the crux of your brand? This goes for both personal brands and organizational brands.

If you don’t figure out how you’re helping people, then you won’t be as likely to actually help people. Simple as that.