You are a uniquely powerful business owner.
Your brand and online presence should show it.
You’ve built an incredible business, and a top notch team.
But something’s not right.
Your business is churning, but you’re not feeling connected to it.
Your team is productive, but feels misaligned.
You started the business so you could expand your creativity, but lately you feel like you’re going through the motions rather than doing the type of work you love.
You know something needs to change, but what?
Clarity isn’t going to come from landing that big new client project, increasing revenue by 10%, or worse yet, maintaining the status quo.
YOU have to grow, or your business will stay stagnant. Simple as that.
Let me help you gain perspective on your story, and bring a reinvigorated energy to your work, your leadership. and your brand.
Clarity 〰️ Peace of Mind 〰️ Purpose
And gosh darn excitement for your work ❤️🔥
Your brand story is the hidden magic that connects all you do.
When you don’t have a brand story, your business is like a series of individual stars in the sky.
It might even look pretty from a distance, but every touchpoint — your website copy, visual design, social media, etc. — has little meaning.
The effort you’ve put in to these disparate touchpoints make your business indistinguishable from any other star in the vast sky.
When you DO have a brand story, the meaning behind your business is revealed, and suddenly everything you’re doing is more meaningful, memorable, and interesting to others, just like a constellation.
I’ll help you articulate your life’s work and purpose through a standout brand story, creating an authentic and indelible connection with the brightest aspects of you and your business.
What’s the story behind your stars?
WHAT WE PROVIDE
Purpose is the heart of your business,
and copy is the language of it.
We help with both.
Wouldn’t running your business be easier if you knew with 100% certainty WHY you do what you do?
And wouldn’t it be nice to wrap up your WHY, your Purpose, into a vision and story that’s all your own?
You wouldn’t have to second guess if the next growth step, partnership, or opportunity was right for you and your business.
Imagine how cool it would be to have a partner to work with ON your business with someone who…
☑️ Is a trusted expert that has worked with 100s of business owners
☑️ Can spot limiting patterns quickly
☑️ Can fully see and celebrate your gifts
☑️ Can clarify your focus like magic ✨
☑️ Gives you a repeatable, go-to approach to telling your story
I am that partner. And I absolutely can’t wait to expand your mindset, your business, and your brand story.
Get ready to make an investment in your business
that will influence the way you see yourself and your business forever.
Change your story, change your life.
Change…
A concocted version of you and your business
A typical version of success
Ho-hum feelings
Occasional impact
Random tidbits about your business
To…
A true you that feels effortless IRL & online
Owning your unique POV
A life lived with clear purpose
Real, value-driven change
A holistic, purpose-driven story
How my clients have been transformed…
After our work together, I guarantee you will see yourself in a brighter light, with more confidence about who you are than ever before.
Anyone who approaches their business with an open, growth-focused mindset will jibe with this work. Past clients hail from creative fields -- producers, photographers, interior designers, artists, landscape designers, graphic designers, and product designers, to name a few. Clients have also come from fields that demand a lot of day to day ingenuity --- user experience experts, startup founders, data scientists, technologists, even a butcher shop owner.
All my clients now have a brand and presence that resonates with who they are on the inside, and it is creating maximum impact and growth for them in both their business and in life. Because when you expand your view of yourself, you expand what’s possible for your business, too.
“I was THRILLED to have been able to work with Colleen. She helped my focus tremendously, validating what others were saying and what I was feeling about me and my business. Putting all the pieces of my story together was phenomenal. I now have the tools and resources I need to move my brand forward with the utmost confidence.”
— Kristin Try, Founder, Kristin Try Interiors
“I cannot express how life changing working with Colleen was. I am actually ENJOYING writing my bio, specifically because she uses a simple clear formula to help you connect to your greater purpose and yourself.
I feel less like I’m selling myself and more like I’m actually describing my work and ambitions with passion and purpose.”
— Anne Sobel, TV Producer
“I loved working with Colleen. With great insight and skill, she asked me the right questions and got me to think more deeply about my “why,” teasing out answers to help me write a story, one that truly expressed my purpose. I’m forever indebted to Colleen’s assistance and encouragement!”
— Jackie Kim, Founder, Say Luv Studio
“As a business owner, this work is crucial to keeping a leader invigorated and mindful of why we do our work. Through this work the why becomes crystal clear, reinforced and supportive.
The clarity of where I end and the brand begins has been immensely valuable giving me peace of mind that I do my best with what I have to offer and remembering the best hats I can wear as a leader.”
— Julie deLeon, Founder, GROUNDWORK
“I am so grateful for my work with Colleen! I have always felt ‘undefinable’ professionally and Colleen helped me embrace and relate all of myself beautifully. Finding the right combination of archetypes provided me a new sense of openness and self recognition. The series of exercises she leads ensures you dig deep into yourself so that the final outcome is wholly personal and fully resonates.”
— Caitlin Boyle Moriarty, CEO, Moriarty Meats
"I’m incredibly grateful for Colleen’s work and completely blown away by how on-point the copy turned out."
— Andrea N. Threet, Employment Attorney
Case Study
Kristin Try of Kristin Try Interiors had a website that was passable, but not purposeful. We transformed her brand and story in order to showcase her powerful and creative presence with her studio’s high end clientele.
The result? A higher volume of the right type of client, and the confidence and focus to continue serving them in a distinctively Kristin, distinctively on-brand way.
I believe in the power of story to shape the self.
And I know that the stories we tell about ourselves define
what we become.
My goal is to help you create a story about yourself that is inspiring to YOU, powerful to others, and 100% authentic to who you are.
WHO ARE YOU BECOMING NEXT?
WHO ARE YOU BECOMING NEXT?
Take my Ourtypes Assessment to understand how you 👁️ see yourself
so you can tell your story in a truly authentic way.
Curious about how you can use Ourtypes to tell your story?
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